Company
Dealer.com is a technology company that has become the global leader in online marketing solutions for the automotive industry. We put a great emphasis on R&D, investing heavily in developing innovative products and world class service and support that will serve the needs of our customers and support Dealer.com’s growth and success.
Innovation from the start
Founder Mark Bonfigli, owned a small, earth friendly car dealership in Williston, Vermont, called “Earthcars.” In 1997, Mark founded Dealer.com by creating a unique website for the dealership that automatically communicated with customers and kept them informed on potential vehicles for purchase. Early on, Mark embraced the web as a sales tool and took an earth-friendly approach to business (which is also where the term “earthlings” originated for Dealer.com employees). Co-founders Rick Gibbs, Mike Lane, Ryan Dunn, and Jamie LaScolea had banded together to develop the next generation of website marketing solutions that had helped make Earthcars so successful. The founders set out to build the best of breed solutions that could be scaled to any dealership anywhere in the country, and the rest, as they say, is history.
Exceptional customer service
We invest heavily in developing and sustaining long-term relationships with our customers, which has been central to Dealer.com’s success. Every customer is assigned a dedicated digital advisor and dealer support professional to help with their all of their digital needs.
Award-winning web marketing
While technology has changed and the Web has evolved rapidly, our fundamental approach remains the same. We are still dedicated to auto dealers and have become the global leader in developing online marketing solutions for the industry. Today, over 90% of the leading dealers are Dealer.com customers and we continue to invest heavily in R&D and customer service, as well as the health and well-being of our employees.











